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Watermelon, their health-conscious consumers of this season, enticed us to gather the leading watermelon puree manufacturers in our research. We selected manufacturers that are operating both in India and Far East, as consumers are more likely to use products of Asian origin. We also selected brands that are identified with healthy skincare and have a good reputation for skin protecting properties.
For our research, we looked at usage drives and formulation expertise across several categories on the watermelon product portfolio. We also looked at how people are using watermelon-based ingredients and the perceptions of skincare and beauty industry professionals, particularly dermatologists.
To understand the watermelon core, we commissioned a consumer survey which explored the understandings and perceptions of consumers, and how they perceive the potential of a value-added watermelon juice and its benefits to their skin and mind. It also examined how the perceived benefits of watermelon could be improved. We looked at people’s usage drives from grocery to salon, retailers, wholesalers and manufacturers. We also evaluated the consumer expectation of premium products, as the margin between a laydown and a high-end product is much thinner
We did a fact-finding study on watermelon consumption by the global beauty industry in the past 10 years. We found a specific shift in watermelon in catering to the niche segment of anti-ageing skincare, as products with the highest level of citrulline (in terms of concentration and function) are now sourced from a small group of companies in Europe and the UAE, with a greater number of small niche players emerging in Singapore, India, Indonesia and Hong Kong. In fact, in just the past two years, the Indian beauty market grew four times. We also found that most of the currently available watermelon skincare developments are only available in the Asian market. Many are focusing on new product development and perception experiments in a region that has already been highly active in this space. d2c66b5586