Improving the conversion rate from leads to winning is very important for ToB marketing. What should be done specifically? This article shares several methods for improving the conversion rate of live broadcasts. At the end, it also analyzes important application tools. I hope it will be useful to you. This paper is mainly divided into three parts. To B marketing text messagte service customer acquisition system construction Increase lead-to-win conversion rate How to optimize corporate marketing ROI 1. Construction of To B Marketing Customer Acquisition System 1. Typical marketing system of a SaaS company The typical marketing system of SaaS companies can be divided into five parts: Demand Gen, Strategic Communication, Product Marketing, Customer Engagement, and Sales Engagement. The marketing system in the picture above is applicable to different companies in different situations.
For example, for companies in the early stage, not all business lines are established. But Demand Gen (acquiring customers) is important for all text messagte service companies. Therefore, for early stage companies, it is recommended to give priority to building customer acquisition business lines. Demand Gen: Content marketing: such as content marketing such as new media operations Digital marketing: such as online delivery, natural traffic drainage, hacker growth, etc. Event MarketingStrategic Communication: For companies after the B round, Strategic Communication is more suitable. Some technology companies are easily attacked by public opinion. SaaS is relatively free of such problems, but the introduction of PR in the later stage is also very important.
Social Media & Community PR/AR/GR Brand and creativity Product Marketing: For technology companies, if the target audience is a line-of-business audience, or an audience that does not understand technology, the Product Marketing line of business is more important. Because it can clarify the current users of technology products, what value they provide, and their target market positioning. Market analysis product management Market Product development text messagte service Customer Engagement: For some companies that have high requirements for customer renewal rates and cross-selling, the Customer Engagement business line is more important. Through customer contact, the operation of old customers is carried out. customer contact Customer Loyalty Sales Engagement: Sales Engagement is used to cooperate with the sales team to do post-transformation and undertaking work.
Building a strong TOB marketing omnichannel system involves seamlessly integrating various channels to effectively engage and convert potential customers.
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