With an increase in the number of stakeholders reviewing creative projects, the challenge of obtaining actionable feedback is increasing. Job Function Email List Sales, support, or other departments that may request content may not have the Job Function Email List opportunity to develop the skills of providing clear, actionable feedback. I recently read an interesting post from a video producer who said he needed to train his marketing team on how to provide feedback.
He asked them to be more precise in their comments (“more emotional… but which emotion?”) understanding that technical terms can mean different things to Job Function Email List laypeople than they do to video editors. Job Function Email List Investing a little time educating new players in your creative collaboration on how best to provide actionable feedback is time well spent. Teaching people how to give clear, actionable feedback.
Time well spent, says Holstein. Job Function Email List Click To Tweet3. Collaborate in context It's not productive to receive feedback on creative projects alongside the various topics and distractions found in the typical inbox. It's worse when creatives receive more comments via Slack and even more via phone calls. Job Function Email List Not only does this frenzy create extra work for creatives who have to interpret all this feedback into.