Permission Marketing Seth Godin Pdf Download
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In a world overrun with social media, how do you keep track of all the different communities? What do you do if you build your business around one particular social network and one day you want to widen your network? How do you keep track of ideas and topics that you are interested in? And the subsequent question, how do you keep track of people that you are interested in? This book from Seth Godin does it all. This book tackles all this and more, but that is not really what makes Godin so wonderful.
Godin is so much more than a social media guru. His ideas on how to apply them into your business are intelligent, intuitive and of course, wonderfully simple. In his own words, Godin defines his "permission marketing" technique as the following. If you advertise to grow your market, how do you know who the best customers are? Advertise to profit, not to grow. The next time you interact with someone, ask them for permission to contact them with an offer. Godin is on to something else. If it were me, I would call it the Law of Differentiation. What Godin is really getting at is that the law of differentiation always holds: your product, service, business model, etc. is something that can only be 10% of what it is. It is only a part of your value proposition (what you are offering customers) and it will always fall behind the "whole product." So there is no point trying to grow your market, just grow your business and then you can use a variety of other tools to grow your market.
In short, Godin wants marketers to think about their adverting as a brand but not as a business, and about how they are appealing to their audience at a time. You are not running a business scheme of selling gimmicks to unsuspecting markes, You are a brand building business; remember that. There are a few things about the internet and your audience that the rest of your marketing should take into consideration. You are talking to an audience that has shorter attention spans, but is more knowledgeable about what it wants than ever before. Godin says things like, "A need is being met that the informational social networks was not designed to provide. d2c66b5586