That is to say, a brand with a high degree of differentiation and distinctiveness does not necessarily lead to the success of brand sales. There are many brands in the paper, and the degree of differentiation is very high, but the sales are not ideal. So, back to the title question: if the brand is clearly differentiated, will consumers buy it? No, brands need to differentiate, and that's certainly true. But everyone should pay attention, don't rely on the establishment of differentiation for breakthroughs in marketing. Brand strategy and sales strategy are completely different things.
Brand differentiation is sometimes a kind of abandonment of sales. It requires the brand to focus on a specific and distinctive strong point. In this process, it is necessary to abandon other points, from large and all to small and beautiful. The establishment special email list of differentiation is also abandonment of marketing scope. In addition, there is another point in the research results of this paper: knowledge is most closely related to sbbe. That is to say, the more familiar and in-depth consumers are with your products and brands, the more likely they are to choose your brand.
Therefore, if you are doing marketing, you need to find ways to make your brand and products more exposed in front of target consumers, so that they can have a more in-depth understanding of your brand more frequently. Now there is a very strange phenomenon. More and more small and medium-sized enterprises advertise themselves as big brands. They often say that your strategy and that strategy will damage their big brand image. It is too low. What we want is to be international and high-end . What the old thief wants to say is that it hurts so much.