The main conclusions from the benchmark

The Dutch E-mail Marketing Benchmark 2022 shows that e-mail marketers in B2B have scored well. Not only if you compare the B2B figures against the ratios from previous years, but especially if you compare the most important opens and clicks with the B2C. This is unprecedented and historic. But the benchmark provides much more insights. In this article I share the main conclusions. About the Dutch E-mail Marketing Benchmark 2022 The Dutch E-mail Marketing Benchmark for 2022 is composed of

Data from the E-mail Service Providers Spotler Nederland and Tripolis. They market the following well-known e-mail software: Spotler, Measuremail, Spike, Tripolis Dialogue and Webpower. For this benchmark, 986,000 campaigns from Telemarketing list 5,525 companies were analysed. A total of 15.9 billion emails are included in the benchmark. Top 5 conclusions: Opens and clicks are increasing in B2B, but falling in B2C Campaigns sent on Saturdays score exceptionally well

The adoption rate continues to rise The e-commerce sector saw a rebound in numbers in 2021 In in business services you see a drop in all e-mail figures There is work to be done for the B2C. In many marketing publications you read that the B2B marketer should take an example from his B2C colleague. In the B2C marketers seem to have a better understanding of how they can reflect customer wishes in their marketing communications. And until last year you could well substantiate this sentiment by