This can be measured by the number of event registrations, offer redemptions, or lead form submissions as a result of the takeover. Driving engagement within the Instagram community. This can be measured by the number of likes, comments, video and story views, and link clicks as a result of the takeover. 2. Pick your guest Instagrammer. Now that you know your goal, you'll have an easier time finding a guest who can make it happen.
For example, the team behind the award-winning musical Hamilton wanted to familiarize fans with the plays revolving cast members. To do this, Hamilton started on Instagram in which a cast member who is prepared to play multiple roles (known as a swing) takes over the official Hamilton Instagram. HamiltonI Image source There are a few types fax number list of guest Instagrammers you can invite to create content for your takeover: Influencers within your industry Employees at your company Community members or customers While it's certainly possible for Instagram takeover guests to accomplish multiple goals, we recommend choosing your guest with the most effective strategy in mind.
Influencers will draw their followers to your Instagram with their endorsement of your brand, so they're the best fit if your primary goal is to increase brand awareness by growing followers. Employees will attract interest from their friends and colleagues who want a behind-the-scenes look at what they do at work every day. They're the best fit if your primary goal is to drive engagement on Instagram. Community members and customers will post enthusiastically about your brand and show the value of your product. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.